Many FSM companies are leveraging geofencing technology to streamline operations and improve technician efficiency. Geofencing is a location-based technology that creates virtual boundaries using GPS or RFID to trigger actions when a technician enters or exits a geofenced zone, providing businesses with more control.
How FSM Companies Use Geofencing to Improve Technician Efficiency
1. Real-Time Job Tracking and Automation
Geofencing automates technicians’ check-ins and check-outs as they arrive or leave a job site. This means no more manual updates and fewer administrative mistakes. A report from MarketsandMarkets predicts that the geofencing market will hit $9.6 billion by 2027.
When a technician steps into the geofenced area around a customer site, the system automatically records their arrival and starts the job timer. This feature allows dispatchers to monitor job status without constant phone calls or texts.
2. Optimized Dispatch and Routing
Geofencing enables FSM platforms to recommend the nearest available technician for urgent or time-sensitive tasks. This not only reduces travel time and fuel expenses but also ensures faster service delivery. A study by Verizon Connect revealed that businesses utilizing GPS fleet tracking technology experienced a 16% drop in fuel costs.
3. Better Accountability and Performance Monitoring
With location data being logged automatically, managers can gain valuable insights into technician behaviour, such as late arrivals or extended breaks. This boosts accountability and leads to more effective performance reviews. Moreover, geofencing plays a crucial role in addressing time theft, a common issue in field service management (FSM) operations.
4. Improved Customer Satisfaction
With accurate arrival estimates and real-time job updates, customers remain well-informed, leading to fewer complaints and higher satisfaction levels. Automatic notifications can be sent when a technician is en route, easing customer anxiety about wait times. For example, a Salesforce report indicates that 80% of customers view the experience a company provides as just as important as the products or services it offers.
5. Geo-Based Task Allocation
FSM software, integrated with geofencing, enables dynamic job allocation based on proximity, skills, and availability. If a job cancellation occurs, the system instantly reallocates tasks without manual intervention. This reduces downtime and enables technicians to work efficiently throughout the day.
Key Industries Benefiting from Geofencing in FSM
- HVAC and Plumbing: Quick dispatch based on location for emergency repairs
- Telecom: Real-time service status updates and better route planning
- Utility Services: Faster response times during outages and maintenance calls
- Home Services: Automated arrival notifications and transparent billing
Final Thoughts
Geofencing is a smart way to automate field operations, boost technician efficiency, and improve the overall customer experience. Many FSM companies continue to embrace digital transformation by leveraging geofencing to reduce operational inefficiency and drive productivity. If your FSM business hasn’t adopted geofencing yet, now is the time to explore this technology that helps you stay competitive in a competitive market.
